The Best E-Commerce Platforms for Small Businesses in 2025

Starting an online business in 2025 has never been easier, thanks to the wide range of e-commerce platforms available. Whether you’re launching a new store or looking to scale your existing business, choosing the right platform is crucial. Each platform offers different features, pricing, and customization options that cater to various business needs. In this guide, we’ll explore the best e-commerce platforms for small businesses in 2025 and how they can help you succeed.

1. Shopify

Shopify remains one of the most popular e-commerce platforms for small businesses. With an easy-to-use interface, robust integrations, and powerful marketing tools, it is a great choice for beginners and experienced sellers alike.

Key Features:

• User-friendly drag-and-drop store builder
• Mobile-responsive themes
• Integration with social media and marketplaces (Amazon, eBay, Facebook, etc.)
• Built-in payment processing via Shopify Payments
• Extensive app marketplace for added functionality

Best For: Small businesses looking for an all-in-one solution with minimal technical expertise.

Pricing: Starts at $29/month.

2. WooCommerce (WordPress)

WooCommerce is a highly customizable, open-source e-commerce platform built for WordPress users. It is perfect for businesses that want full control over their online store and are comfortable with website customization.

Key Features:

• Free to use (additional costs for hosting, themes, and plugins)
• Extensive customization options
• Thousands of WordPress plugins available
• SEO-friendly platform
• Supports multiple payment gateways

Best For: Small businesses that already use WordPress or need a flexible and scalable solution.

Pricing: Free (but requires hosting, starting around $10/month).

3. BigCommerce

BigCommerce is a powerful e-commerce platform that provides built-in features suitable for growing businesses. It offers strong SEO tools, multi-channel selling, and no additional transaction fees.

Key Features:

• No transaction fees
• Advanced SEO features
• Built-in tools for B2B and wholesale selling
• Seamless integration with Amazon, Google Shopping, and eBay
• Scalable infrastructure for business growth

Best For: Businesses planning to scale quickly and sell across multiple platforms.

Pricing: Starts at $29/month.

4. Wix eCommerce

Wix has grown into a strong competitor in the e-commerce industry by offering an intuitive website builder with built-in online store functionality.

Key Features:

• Drag-and-drop website builder
• Beautiful, mobile-friendly templates
• Integrated payment options
• Simple inventory and order management
• Built-in SEO tools

Best For: Small businesses and entrepreneurs looking for an easy, budget-friendly solution.

Pricing: Starts at $23/month.

5. Squarespace Commerce

Squarespace is known for its sleek design and ease of use. It’s a great option for creative businesses, artists, and entrepreneurs who want a visually appealing store.

Key Features:

• Stunning, modern templates
• Built-in blogging capabilities
• Mobile-optimized storefronts
• Integrated marketing and SEO tools
• Multi-channel selling (Instagram, Facebook, etc.)

Best For: Small businesses that prioritize design and branding.

Pricing: Starts at $27/month.

6. Magento (Adobe Commerce)

Magento is a highly customizable, open-source e-commerce platform designed for businesses that need advanced functionality and scalability.

Key Features:

• Fully customizable
• Strong support for large product catalogs
• Advanced SEO and marketing tools
• Supports multiple languages and currencies
• Requires technical expertise for setup

Best For: Businesses with technical experience or a development team.

Pricing: Free for the open-source version (requires hosting and development costs).

7. TikTok Shop

TikTok Shop is an emerging e-commerce platform that allows businesses to sell directly within the TikTok app. It’s an excellent option for businesses targeting younger audiences through short-form video content.

Key Features:

• Seamless shopping experience within TikTok
• Influencer collaborations to boost sales
• Live shopping and product showcases
• Integrated advertising and promotional tools

Best For: Brands and entrepreneurs looking to capitalize on video marketing and influencer-driven sales.

Pricing: Transaction fees apply but no monthly fees.

8. Facebook Marketplace

Facebook Marketplace is a free platform where individuals and businesses can list products for sale. It is a great option for businesses that want to leverage Facebook’s massive user base.

Key Features:

• Free to list products
• Direct communication with buyers via Messenger
• Supports local and nationwide shipping
• Integration with Facebook Shops for a seamless shopping experience

Best For: Small businesses and resellers looking for an easy, low-cost way to sell products.

Pricing: Free to list, but transaction fees apply for shipped items.

9. eBay

eBay remains one of the largest online marketplaces, offering global reach and auction-based or fixed-price selling options.

Key Features:

• Access to millions of buyers worldwide
• Auction and fixed-price selling options
• Seller protections and feedback system
• Integration with dropshipping tools

Best For: Businesses selling unique, vintage, or second-hand products, as well as bulk resellers.

Pricing: Listing fees and selling commissions apply.

10. Ecwid

Ecwid is an affordable and flexible solution that allows you to add an online store to an existing website or social media profile.

Key Features:

• Can be integrated with WordPress, Wix, and Weebly
• Supports social media selling (Facebook, Instagram, TikTok, etc.)
• Free plan available for small stores
• Mobile-responsive and easy to set up
• Automatic tax calculations

Best For: Businesses looking to add e-commerce functionality to an existing site or social media.

Pricing: Free for up to 10 products, paid plans start at $15/month.

How to Choose the Right E-Commerce Platform

When selecting an e-commerce platform for your small business, consider the following factors:

• Ease of Use: Choose a platform that matches your technical skill level.
• Pricing: Factor in monthly fees, transaction costs, and additional expenses.
• Customization Options: If you need full control over design and features, opt for WooCommerce or Magento.
• Scalability: Pick a platform that can grow with your business.
• SEO and Marketing Features: Ensure the platform has built-in SEO and advertising tools.
• Payment Options: Check if the platform supports the payment methods your customers prefer.

Conclusion

The best e-commerce platform for your business depends on your specific needs, budget, and growth plans. Shopify and BigCommerce are great all-in-one solutions, while WooCommerce and Magento offer more customization. If you're just starting, Wix, Squarespace, TikTok Shop, Facebook Marketplace, and eBay provide easy-to-use tools for building and scaling your store.The Best E-Commerce Platforms for Small Businesses in 2025

Starting an online business in 2025 has never been easier, thanks to the wide range of e-commerce platforms available. Whether you’re launching a new store or looking to scale your existing business, choosing the right platform is crucial. Each platform offers different features, pricing, and customization options that cater to various business needs. In this guide, we’ll explore the best e-commerce platforms for small businesses in 2025 and how they can help you succeed.

1. Shopify

Shopify remains one of the most popular e-commerce platforms for small businesses. With an easy-to-use interface, robust integrations, and powerful marketing tools, it is a great choice for beginners and experienced sellers alike.

Key Features:

• User-friendly drag-and-drop store builder
• Mobile-responsive themes
• Integration with social media and marketplaces (Amazon, eBay, Facebook, etc.)
• Built-in payment processing via Shopify Payments
• Extensive app marketplace for added functionality

Best For: Small businesses looking for an all-in-one solution with minimal technical expertise.

Pricing: Starts at $29/month.

2. WooCommerce (WordPress)

WooCommerce is a highly customizable, open-source e-commerce platform built for WordPress users. It is perfect for businesses that want full control over their online store and are comfortable with website customization.

Key Features:

• Free to use (additional costs for hosting, themes, and plugins)
• Extensive customization options
• Thousands of WordPress plugins available
• SEO-friendly platform
• Supports multiple payment gateways

Best For: Small businesses that already use WordPress or need a flexible and scalable solution.

Pricing: Free (but requires hosting, starting around $10/month).

3. BigCommerce

BigCommerce is a powerful e-commerce platform that provides built-in features suitable for growing businesses. It offers strong SEO tools, multi-channel selling, and no additional transaction fees.

Key Features:

• No transaction fees
• Advanced SEO features
• Built-in tools for B2B and wholesale selling
• Seamless integration with Amazon, Google Shopping, and eBay
• Scalable infrastructure for business growth

Best For: Businesses planning to scale quickly and sell across multiple platforms.

Pricing: Starts at $29/month.

4. Wix eCommerce

Wix has grown into a strong competitor in the e-commerce industry by offering an intuitive website builder with built-in online store functionality.

Key Features:

• Drag-and-drop website builder
• Beautiful, mobile-friendly templates
• Integrated payment options
• Simple inventory and order management
• Built-in SEO tools

Best For: Small businesses and entrepreneurs looking for an easy, budget-friendly solution.

Pricing: Starts at $23/month.

5. Squarespace Commerce

Squarespace is known for its sleek design and ease of use. It’s a great option for creative businesses, artists, and entrepreneurs who want a visually appealing store.

Key Features:

• Stunning, modern templates
• Built-in blogging capabilities
• Mobile-optimized storefronts
• Integrated marketing and SEO tools
• Multi-channel selling (Instagram, Facebook, etc.)

Best For: Small businesses that prioritize design and branding.

Pricing: Starts at $27/month.

6. Magento (Adobe Commerce)

Magento is a highly customizable, open-source e-commerce platform designed for businesses that need advanced functionality and scalability.

Key Features:

• Fully customizable
• Strong support for large product catalogs
• Advanced SEO and marketing tools
• Supports multiple languages and currencies
• Requires technical expertise for setup

Best For: Businesses with technical experience or a development team.

Pricing: Free for the open-source version (requires hosting and development costs).

7. TikTok Shop

TikTok Shop is an emerging e-commerce platform that allows businesses to sell directly within the TikTok app. It’s an excellent option for businesses targeting younger audiences through short-form video content.

Key Features:

• Seamless shopping experience within TikTok
• Influencer collaborations to boost sales
• Live shopping and product showcases
• Integrated advertising and promotional tools

Best For: Brands and entrepreneurs looking to capitalize on video marketing and influencer-driven sales.

Pricing: Transaction fees apply but no monthly fees.

8. Facebook Marketplace

Facebook Marketplace is a free platform where individuals and businesses can list products for sale. It is a great option for businesses that want to leverage Facebook’s massive user base.

Key Features:

• Free to list products
• Direct communication with buyers via Messenger
• Supports local and nationwide shipping
• Integration with Facebook Shops for a seamless shopping experience

Best For: Small businesses and resellers looking for an easy, low-cost way to sell products.

Pricing: Free to list, but transaction fees apply for shipped items.

9. eBay

eBay remains one of the largest online marketplaces, offering global reach and auction-based or fixed-price selling options.

Key Features:

• Access to millions of buyers worldwide
• Auction and fixed-price selling options
• Seller protections and feedback system
• Integration with dropshipping tools

Best For: Businesses selling unique, vintage, or second-hand products, as well as bulk resellers.

Pricing: Listing fees and selling commissions apply.

10. Ecwid

Ecwid is an affordable and flexible solution that allows you to add an online store to an existing website or social media profile.

Key Features:

• Can be integrated with WordPress, Wix, and Weebly
• Supports social media selling (Facebook, Instagram, TikTok, etc.)
• Free plan available for small stores
• Mobile-responsive and easy to set up
• Automatic tax calculations

Best For: Businesses looking to add e-commerce functionality to an existing site or social media.

Pricing: Free for up to 10 products, paid plans start at $15/month.

How to Choose the Right E-Commerce Platform

When selecting an e-commerce platform for your small business, consider the following factors:

• Ease of Use: Choose a platform that matches your technical skill level.
• Pricing: Factor in monthly fees, transaction costs, and additional expenses.
• Customization Options: If you need full control over design and features, opt for WooCommerce or Magento.
• Scalability: Pick a platform that can grow with your business.
• SEO and Marketing Features: Ensure the platform has built-in SEO and advertising tools.
• Payment Options: Check if the platform supports the payment methods your customers prefer.

Conclusion

The best e-commerce platform for your business depends on your specific needs, budget, and growth plans. Shopify and BigCommerce are great all-in-one solutions, while WooCommerce and Magento offer more customization. If you're just starting, Wix, Squarespace, TikTok Shop, Facebook Marketplace, and eBay provide easy-to-use tools for building and scaling your store.